
Scratch
The One Stop Grocery Shop
(Hypothetical brand and Concept)
Scratch is a basic ingredient shop. They only sell meat, fish, dairy products, fresh fruit and veg, fresh herbs and any dry ingredients such as grains, pastas, flours, sugars and various seasonings. These are ingredients from every culture and region you could think of, such as (but not limited to) Japanese, Thai, Mexican, French, Indian, Moroccan and many more. This is a dream shop for cooks and bakers alike, with everything in one place, Scratch takes the stress out of doing the thing you enjoy the most.
The term “from scratch” refers to the line at the beginning of a race where it has been scratched into the ground. The term was soon interpreted to mean out of nothing, with no materials provided at the beginning and hence the term “made from scratch” was easily applied to cooking from basic ingredients
Scratch grocery stores are physical grocery stores, with multiple locations based in large cities within the UK as these areas tend to be much more culturally diverse than others.
Scratch is a store for all, with reasonable prices for all items. From general day-to-day cooking to those of us who like to cook things that are a little more complex. Scratch could also be a great option for people who are looking to make better food choices and consume less UPF foods (Ultra processed foods) due to the basic nature of the products.
(Visuals and brand assets below)




