Rodd’s Iced Coffee

Rodd’s Iced Coffee

Fact: Rodd’s iced coffee is slightly smaller in size than most other supermarket brands, but the content is of much higher quality due to the way it's made.

Insight: With Rodd’s, it's quality over quantity

 

Rodd’s make their coffee very differently from any other supermarket iced coffee brand. Not only is it dairy-free, which can be hard to find anyway, but they chill their bottles from the point of creation all the way to the supermarket. This helps conserve a much fresher coffee flavor and taste of the drink as a whole. This process tends to be very costly, but the price of their drinks remain very reasonable.

 

However, in one area, they fall a little short, with bottles only coming in a 250ml option, whereas most come in at 300-350ml. For Rodd’s, this is a good quality. It proves they care about taste and quality, and they aren't just supersizing a rubbish product for profit

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